Sunday, 3 November 2013

Analysing Music Video's



 Preferred Reading: 
(Producers of a media text, design it with a certain meaning in mind) 


  • Women are objects, they can be bought like 'Candy'.
  •  If you spend money on a woman, you have the right to do what you want with them. If you are rich and a man, you are allowed to be with many women.
  •  'I'll have you spending all you got'- Olivia = Women are gold diggers 
  •  Women 'ask for it' because of the way they dress.
  • Tattoos, muscles, hats, gold expensive chains and big make you 'cool'.

Oppositional Reading:
(Audiences can choose to read them in any way they please- usually in a different and unintended way)

  • 50 Cent is controlled by women because they have what he wants. Therefore women have more power than men.
  • Also, when the girls are dancing in red- it shows them being fierce and powerful.



 Preferred Reading: 


  • Girls have a lot of girl friends and they like to stick by each other.
  • They like to have fun and do stereotypically 'girly' things. E.g: Putting on make up.
  • They are always happy and bubbly.
  • Girls aren't that smart and quite 'typical'

Oppositional Reading:

  • Girls/ women are independent and don't need men to be happy.
  • Girls are naive and that's a good thing because it spreads happiness.


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